Finding a message or topic that people LOVE is tough. If you’re developing a talk or writing a book, what can you say that will cause your audience to make a big shift in their life, recommend you to others, or see you as an expert in your field?
Should you look in Facebook groups to see what questions your target audience is asking? Search for similar content on Amazon or YouTube?
When you’re about to dedicate months or even years writing a book or sharing a talk, wouldn’t it be nice to be certain that you’re about to embark on something people LOVE?
That’s why this site exists. To help you:
- Find a topic and develop it further so that your target audience loves it
- Develop content with real substance, that isn’t just like everyone else
- Find your unique “voice” through your content
- Understand your message through your audience’s eyes
After all, the world of content is crowded. Your audience has to choose which blog posts to read, which videos to watch, and which books to buy.
Conferences like TEDx and industry conferences have to select speakers.
Book agents and publishers have to select authors.
It’s not enough to *just* be a good speaker or talented writer anymore. You need to start with a message that stands out from the crowd and causes real change to happen in the world. Something that isn’t just “common knowledge”.
I believe everyone has the capability to have more influence in the world with your ideas – whether that’s within your organization or city, with your blog, or even with a book or major speaking engagement like TEDx.
I also believe that you can’t just rely on promotion or speaking/writing “well”. The best way to grow your influence in the world is through not how you say things, but what you say. And, I think crafting this message doesn’t have to be an accidental thing. I believe it can be taught.
As a TEDx event founder, I’m used to understanding which topics are spread and which are not. I’d love to teach you how you can craft a message that inspires more people or even the world. It’s part of my master plan, after all.
Welcome to the Viral Message Lab.