About 40% of people who book a call with me aren’t ready to become TEDx speakers yet. At the same time, there are plenty of people who have false assumptions about their readiness, like my client Connie, who thought TEDx…
Whether a book, speech, or TEDx talk, “what is it about?” is the first question to answer. Before you write an outline, choose a title, or plan your marketing strategy, you need to choose a topic. If you’re doing talks…
The New York Times Customer Insight Group partnered with Latitude Research to learn more about the psychology of why your audience shares your message. Here’s one major insight from the study: 84% share because it is a way to support…
There are unwritten rules to almost every interaction in the world. First dates end with both parties saying they “had a great time”, people say they’ll “think about it” when they don’t want to do something, and every public talk…
Every day, you are bombarded with messages from people that want to influence you. Talks, ads, Facebook posts, blog posts, books at the store. Chances are, you ignore almost all of it. If you didn’t, you’d spend your entire day…
A new stereo was being developed, and the electronics company created a focus group. They gathered people around to ask them what they thought of the stereo. The features, whether they liked it, what they’d be willing to pay. People…