Interested in coaching to help you on your TEDx journey? There are a ton of people who call themselves “TEDx coaches” these days.

Here are the different types, what they offer, what they (generally) charge, and what you can ask them to find out if they can get you results.

Coaches Who Help with your Talk

These are people who will take your idea and shape it into a talk script. Sometimes they’ll call this a “TED-style” talk.

Is this important work? Yes. But, there are some things you should know:

• Often, these people are speaker coaches who volunteered for a local TEDx event. Here’s how they get most of their “clients” — 100-200 people apply to speak at the event, the founder of the event (or a few people on the team) chooses the best 10, and the coach helps those 10 on their talks. The talks get published online, and these become the “results”
• Often, they’ll say they were a “TEDx organizer”, though this usually means they were a volunteer on a 20+ person team, and didn’t make the decisions as to who was turned down (they may not have even seen most of the speaker applicants)
• This is a little like being a “Harvard tutor” — does that mean they helped people only after they’d gotten into Harvard on their own accord, or that they were struggling to get into Harvard and you got them in? It’s great to see the kind of people who are *at* Harvard, but Survivorship Bias plays an important role — would these speakers have done a great job even without the coach’s help? Who knows.
• These people have almost never done a TEDx talk themselves (about once a month, someone like this reaches out to ME because they want to do a TEDx talk, but can’t figure out how to get booked themselves). This is a little like hiring a fat personal trainer — if their method doesn’t work on themselves, is it a method that you can trust?

For instance, I spoke with one such coach a few days ago. She had charged a client $3,000 to write a talk, and when the client asked about getting invited, her response was “oh, it’s simple…you just reach out to events!”. The coach was (on behalf of the client) applying, but had reached out to more than 40 TEDx events and hadn’t heard anything.

In other words, a coach like this can easily help you create a very expensive document on your computer.

What you can ask them:

• “Can I see videos of your client’s talks?” (if several of the videos are from the same event, none of these people hired the coach — the coach was on the volunteer team and all the speakers were assigned to work with this person)
• “Did this person get booked with your help, or did they get booked on their own before working with you?” (ie: did they “tutor a Harvard student”?)
• [If they did say they helped this person get invited]
  • “how many events did this person reach out to before getting booked?”
  • “was this the TOTAL NUMBER, or just the events that explicitly turned them down?”
  • “did this person know the event organizers?” (“helping” someone get booked at an event where they know people is different than a purely cold approach)
  • Pay attention to the quality of the video/stage for the PARTICULAR client this coach helped get booked (eg: it’s one thing to say “here’s the event I volunteered at, look at this great stage”, but it’s another to say “this client was struggling to get booked, here is the stage I helped them get on
• Search their name on TED.com — You’ll see their profile, like this. If you don’t see anything here, it DEFINITELY means they were not the main decision maker for speakers (they may have been part of a large team though)

When you click on my “TED Profile”, you’ll see I am a “TEDx Organizer”. Only someone who is the head organizer has this. Everyone else is on the volunteer team and certainly involved (and in no way is unimportant), but certainly not aware of many of the speaker applicants.

Why these people get hired:

• It’s easy to become one – Anyone can read “Talk Like TED”, volunteer to help out with a local TEDx event, and call themselves a “TEDx speaker coach”. They say they’re helping you put your talk in the “TED format”, but how do you know unless you get booked somewhere?
• It can feel like the only way to get feedback on an idea is to write a talk about it and get feedback on the talk (this isn’t true, but it can feel that way)
• The talk is visible (the pitch/approach to getting invited is invisible), so if you watched TEDx talks on YouTube, it would be obvious that a talk needs to be created, so this seems like a first step

Why you should think twice before hiring someone like this:

• You should NOT write your talk until after you get booked, for a number of reasons:
  • You may have to shorten your talk after you get booked (so, if you pay thousands for the perfect 18-min talk, what happens if the event that books you has 15 other speakers on the day and you only have a 6min slot?)
  • It’s faster to craft a great pitch (you can even pitch multiple topics and see which one gets booked at a great event soonest), so you can capture better opportunities, faster
  • TEDx events confirm speakers months before the event. They often ask for a draft outline AFTER they invite you as a speaker. In other words, they fully expect (and give you time to) write your talk after getting booked
  • There are several different angles you can take on your message, but what if you write a talk about the one that is the least appealing to TEDx organizers? Make sure you get booked first, THEN write a talk, knowing that you’ve already been booked
• These people got their start as volunteers for a TEDx event. So, great TEDx events provide these peple for FREE after you get invited (ie: if you got invited to speak at the event these people are volunteers at, you’d get their coaching for free)

When they are most useful:

• If you’re speaking at an event that doesn’t already have a speaker coach on the volunteer team (that you’d get FREE help from) OR they do, but you want even more 1-1 help

General price — $3,000 to $8,000USD

Coaches Who Help Get Invited (or Apply For You)

Often, these are past TEDx speakers. They did it once, some friends asked how they did it, and now they make money as a coach helping people get booked. Sometimes, they’re PR agents or virtual assistants who had a client they helped land a TEDx talk once.

The obvious risk is that they have theories about what worked for them one time, but they don’t see the people that got turned down (who may have been following the approach they’re recommending to you). It’s another case of “Survivorship Bias” (in other words, they know they “survived”, and can easily make false conclusions about *why* it worked).

What happens? You end up either struggling to get invited anywhere or only being able to get booked at a poor event.

For example, I spoke with one woman who was incredulous that any TEDx coaching would cost in the multiple thousands of dollars. She had worked with a coach who helped with her application to get invited, her talk, title, prep everything, and it was only $500.

The only problem — I Googled her name and “TEDx”, and no videos came up. In other words, she spoke at an event that wasn’t filmed at all.

What’s the point of delivering a TEDx talk if nobody sees it? I’m not sure (you can’t leverage the platform, you don’t get the credibility advantage of being a TEDx speaker, and so on)

It’s no surprise that she didn’t have any photos of her on stage (they didn’t exist, and I’m sure the stage was small anyway), and when potential clients ask about her TEDx talk, they’ll almost certainly ask to see the video. Will they think she’s lying if she doesn’t have one? Who knows.

This isn’t uncommon – I spoke with one speaker who’d done 3 TEDx talks. None were filmed.

What you can ask them:

• “How many events did this client reach out to before they got booked?”
  • “Is that the TOTAL number of events they reached out to, or just the ones you/they heard an explicit ‘no’ from?” (if someone reaches out to an event and the pitch sucks, often there will be no reply at all, and people like to think/say that the event ‘just wasn’t selecting speakers’, when in reality, they got rejected. It’s a little like dating…if you’re not into the person, it’s easier to say “I don’t have time to date right now’
  • There is a large company in this space that insists that you HAVE to apply to something like 30-50 events before one will book you
• “Can I see videos of your client’s talks?”
  • Look at the quality of the video/stage — many TEDx events are not filmed, many have poor stages/audio/video quality. A great talk spreads much farter (by as much as 10-30x) on the best stages.
  • Obviously, very small, poorer-quality events are much easier to get booked at.
• Have you ever had a client who spoke at an event that wasn’t filmed at all?
  • I spoke to one guy who’d done 3 TEDx talks, none filmed at all. Ask about this.

Cost: $5,000 – $10,000USD

What to do if you want someone else to apply for you:

IF you’ve already hired someone who’s promised you a TEDx talk and is applying for you — be aware of the incentive (it’s to “get you a TEDx talk”, not “get you a TEDx talk at a good event”).

Here’s what you do: Agree on the criteria for which events they’ll apply for: I recommend

• ONLY Standard, TEDxWomen, and University events (ie: “TEDxToronto”, “TEDxTorontoWomen”, “TEDxUofT”)
• ONLY events that have happened at least once
• ONLY events that are filmed (ideally, you see the past videos first)
• AVOID anything that is a Salon, Library, or Youth event (exception for Youth events — if you speak primarily to under 18s AND the stage looks awesome)

Those are the most important criteria. The problem is, getting this data efficiently is a big pain (this is why I created a TEDx event alert system and full event list that allows you to sort/filter by this criteria. Several competitors even use it)

If your coach can’t get you booked at an event that’s filmed, that has a great-looking stage, then you need a new coach.

(and no, if you get turned down, it is not because of COVID, it is not because the theme doesn’t match, it is not because you’re not a good speaker)

Who I am and What I Do

I founded a TEDx event (TEDxLeamingtonSpa in 2015), spoke at a TEDx event (TEDxWindsor, 2019), and help people figure out their big idea and get booked at some of the best TEDx events in the world.

Some things I’m proud of about the people that choose me, and how I’m able to get results:

• Several of my cleints worked with other coaches, had no success for years, and got booked with my system
• I have clients from Oxford, Yale, Harvard, and Princeton (and one former Olympian)
• But also, some of my clients did a TEDx talk as their first talk ever

A couple of FAQs:

• How many events do my clients have to reach out to before getting booked? – 2-5 usually (competitors are generally in the 30-50 range)
• Have you organized a TEDx event yourself? – yes, I am the founder of TEDxLeamingtonSpa (started in 2015, the members of my original 2015 team now run it)
• Have you spoken at TEDx? – yes
• How many views do your client’s talks get – a few thousand to a few million
• Do you have testimonials I can see? Of course – here’s a whole playlist of client success stories here
• How much does it cost to work with you? – it varies, but working with me is a high-ticket service

Where you start:

• You must already be a ambitious, self-driven person
• You already have a field you’re passionate about, and know you still will be in a few years time (ie: if you don’t know if you still want to be a leadership coach in a few years, figure that out before doing a TEDx talk about leadership)
• You have some public evidence of this passion (you have a website for your biz/non-profit/personal brand, a book that’s already published, etc)
• You’re already comfortable speaking in general (if you aren’t comfortable on stage, Toastmasters is a good place to start)

What I help you do:

• Getting booked on a *good* TEDx stage is about as competitive as getting into Harvard
• We develop/refine your topic through several stages (starting with a single sentence) and I guide you through getting booked on one of these great TEDx stages
• This includes things like finding the best title, outline, etc
• You have a launch plan for exactly how to capitalize on the photos/video from your talk

In other words, what I offer is start to finish.

Note: There is no sales page where you can “buy” working with me. Depending on your goals, TEDx may not be the best platform for you at all, and I insist on understanding your situation and goals so I can make the best recommendation.

First, you must apply for a call in order for me to make sure I understand your goals and current situation. If I can’t get you results, I’ll tell you so.

For instance, I turn down clients who:

• Don’t have a website (not just the site of the organiztion you work for, not just your work in the media, but your own website, not just a free Wix site, that you run). If you book a call with me and don’t have a website, I’ll just cancel the call
• Are in a field that goes against TED’s content guidelines (psychics, flat earthers, reiki healers etc)

Want to work together on becoming a TEDx speaker? Apply for a call here.

If you’re not getting as many invitations to speak as you’d like (or clients, or opportunities of any kind), it could be because your website or LinkedIn profile is full of red flags.

1. You don’t have video of you speaking to an audience.

Imagine you want to attend a dance class with a number of friends. You’re looking at a few websites of teachers, and they all describe themselves as teaching the style of dance you want to learn. However, only one of the teachers has a video of them leading a dance class.

You have to decide which dance class to show up to, with all of your friends. Which dance class do you choose? Knowing nothing else, most people would choose the dance class where they could see evidence of how good the teacher is first. After all, if you make a bad call, not only do you have a bad time, your friends do too.

Now, you might choose another dance teacher (even without video) if a close friend had attended the class and thought it was AMAZING, but even with a recommendation, it’s still scary to make an investment (of time, money, opportunity, social risk) without seeing a demonstration of that skill. No matter the certifications or credentials or reviews they have. 

Video also makes referrals easier — if two different friends recommended two different dance instructors, but one of them had video, the one with video is always an easier choice.

It’s the same with an event organizer choosing which speaker to book.

If all you’ve got are photos of you on stage (no video), YouTube of you talking to your webcam, or you don’t have any of this, you’re a huge risk for ANY event organizer to book. Here’s why —  if you do a bad job (even if you aren’t paid), the ORGANIZER looks bad in front of the audience too. And, if anyone found out the organizer booked a speaker with no video, it just shows poor judgment – after all, what did you expect?

Without videos of you speaking on stage, you’re treated just like a total beginner (even if you’re not). You could say you’re a great speaker, you could share testimonials, but then again, you could be delusionally-confident, your testimonials could just be people being polite (eg: you asked for a testimonial and you did “ok”, but someone is just being nice because you guilted them into a testimonial).

NOTE: you *don’t* need previous video to get booked as a TEDx speaker (my TEDx talk was my first talk ever, and the same is true for a number of my clients).

2. Your potential clients haven’t heard of your credentials

Endorsements help you trust a 3rd party far more when you trust the endorser. For example, if you see that an anonymous stranger likes a restaurant, that’s better than nothing…but if a close friend likes it, that’s much better.

It’s the same with the credentials you have — logos of past clients, awards you’ve won, certifications, etc. “One of my clients was Nike” works better than “One of my clients is ACME footwear co”.

Thing is, there may be certifications that others in the coaching or speaking industry are well aware of (like ICF), that DO make you a better coach, but that your clients have never heard of.

As a quick test, take one of your certifications that’s on your website or LinkedIn, then go out to your favorite coffee shop and ask the barista if they’ve heard of the organization that grants the certification. Next, ask if they’ve heard of Harvard University, The New York Times, TED Talks etc.

3. You have about the same credentials as everyone else in your niche

Imagine looking for a personal trainer, and they all are “certified”, they’re all in good shape etc…which one do you pick? It’s probably a confusing choice….which is why you may try to haggle them down or just look for the cheapest. It becomes a commodity. Like buying rice

So, You have a book…but so does everyone else.
You have a story of triumph…so does everyone else
You have a coaching certification etc.

In the eyes of the public, you’re about the same as everyone else in your niche, which tells them that it’s not a CLEAR choice to hire you. Analysis paralysis sets in, and either they never hire anyone, keep looking for awhile, or it takes them a long time to finally commit (or, they see someone who has a credential that they know, trust, and makes that OTHER speaker stand out…like a NYT Bestseller, TEDx talk, Ivy League education etc).

4. Your credentials are too easy to fake

You can easily write fake testimonials (or just get testimonials that could be “polite”, like “so and so did a great job”). You can get fake amazon reviews, put logos on your website or describe awards that could be real or made up, you could falsify almost your entire work history on LinkedIn as well.

And so on…credentials that are hard to fake (like an article in a well-known publication, a TEDx talk, being the author of a bestselling book, video testimonials) are always trusted more than credentialst that are easy to fake.

The lesson here — you can be GOOD, yet still not be trusted in the eyes of the public — oftentimes it’s not a matter of getting more skilled, but rather, of signaling expertise in the right way so that people trust you.

What are some ways to do it?

1. Get endorsements your clients have heard of

It’s easier to get a guest post on a niche industry site, but is probably well worth your time to try and get published somewhere well-known. 

2. Have endorsements of your output, not just your input

Learning from a smart person is good (eg: education, credentials), but it doesn’t mean you actually have any useful ideas that apply to others.

To show this, get endorsements of your output (eg: a book deal does this, as it’s a publisher investing money in a particular idea of yours. Same with an article in the New York Times, a TEDx talk etc.

3. Get credentials that ONLY an expert can get

Imagine there is a delusionally confident person in your niche, with lots of money to burn. Yet, they have zero knowledge about the proper way to do things. They think they know, but any true expert would know their ideas are terrible.

Can they write a book? Yes. Start a blog/podcast/youtube channel? Of course. None of these things require you to be good at all, only passionate/confident.

For example, I once met a guy traveling who’d published close to 30 kindle books on Amazon on various topics he knew absolutely nothing about — he basically just made stuff up about keto, meditation, and various other self-help topics. Here’s the kicker — he’s made thousands of dollars a month and is on track to sell his business for 200k+. 

So, what can you do that a confident non-expert CANNOT do? 

4. Get credentials that are hard to fake

You can get fake amazon reviews (hint: if all your book reviews are 5 stars, it’s pretty obvious your friends wrote them), fake testimonials (or at least ones that are polite, like “so and so did a great job!”), etc. 

I have even heard stories of people getting their close friends to buy copies of their book within a tight timeline, quickly taking a screenshot of their “Amazon bestseller” status, and bragging about it for years to come.

But some credentials cannot be faked. A TEDx talk can be verified pretty quickly — just look at the video on TED.com or the TEDx YouTube channel. If you say you can speak Spanish, you can really quickly demonstrate that (impossible to fake). Same with your strength level (take a video of how much you can lift), and so on (by the way, this is why I do video testimonial videos with my clients after they deliver their TEDx talk AND link their TEDx talk directly — it’s easy to fake text testimonials, but not video).

5. Get credentials that are MUCH better than anyone else in your niche

This makes decision-making easy for potential clients – you’re the obvious choice (it breaks “analysis paralysis”, so they know it’s very unlikely they’ll be able to find someone as good as you).

This is the beauty of a TEDx talk…it is:

• A recognized brand by the general public
• Respected as a credible source of ideas
• Hard to fake, quick to verify, and something ONLY someone with great ideas can do
• Much faster than spending 4 years and 200k+ at Harvard
• A demonstration of speaking skill (better than a feature in the New York Times in this sense)
  

So, in one fell swoop, you get much of the advantage of going to Harvard, getting a book deal, getting an article featured in the New York Times, and having high-quality video on a great-looking stage in front of tons of people.

Plus, while the hundreds of essays and assignments you’d do for an undergrad, master’s degree, or Ph.D. are only really useful for that ONE degree, in the process of developing your ideas for the TEDx stage, you’ll improve your ideas and the way in which you pitch yourself such that it can be applied to every other stage, writing project, social media, emails, advertisements etc (so, you win, even before you get booked for TEDx) . eg: my clients use their TEDx topic/pitch to get on podcasts, 10x their advertising revenue, get book deals, speak at other summits and workshops, etc.

So – TEDx is a great way to get the credibility to open many doors for a number of reasons.

-Ryan

PS – there are two ways I can help with your TEDx journey:

1) If you feel like you need some guidance on the right approach (so you don’t waste time, so your message is framed such that it appeals to organizers because you need help with topic development, or anything else), you can book a call with me here to see if coaching is right for you.

2) If are confident that you’ve got a great topic and JUST want to know how to find the best events and their contact details so you can get in touch with them, my TEDx Opportunity List makes this extremely easy (you can try it free for 7 days). 

About 40% of people who book a call with me aren’t ready to become TEDx speakers yet.

At the same time, there are plenty of people who have false assumptions about their readiness, like my client Connie, who thought TEDx would be something a future, better version of herself would be able to do. She was partially right (but the timeline was weeks, not years).

Now, she has more time available to do a second TEDx talk, take advantage the first, and so on.

I’m hoping this post will let some of you know that you’re farther along than you think (while at the same time, making it clear who I can help, and who I can’t).

Stage 0: Decide what you love

You haven’t yet told anyone “this is what I do”.

This stage is characterized by a lot of consumption (eg: experiencing things, reading books or blog posts about various topics etc).

Most high school and early-year university students are here. Or, if you’ve been in an industry for awhile but you absolutely hate it (or, out of the workforce for a bit) and have decided to change trajectories entirely, you’re probably at Stage 0.

Stage 1: You’re public about your mission/field/passion

You have been running your business (or you’ve been working in your industry) long enough to know that you will still like it in a few years. This could be a business that fires you up, your job, a non-profit initiative you’re excited about, or a passion project of yours that you’re excited enough to tell people about.

You either have a website/social media page about it, a book, or it’s related to you your job/industry. You’ve invested in it both financially and with effort. This is part of your “identity”.

For example, my client Connie just did a talk at TEDxDayton about why there’s no such thing as a “math person”. She doesn’t have “math person” on her social media, but she used to teach math (ie: people knew she used to be a math teacher).

Common issues preventing people from getting to this stage:
“I figured TEDx would be a good way to launch my thing”, which often results because…

• You don’t care enough about the mission/passion to invest in it (eg: if you’re “thinking of starting a website” or “really should do Facebook” that tells me you’re not excited enough about this to overcome the technical hurdles). Spending more on your monthly cell phone bill than your “mission” is a sure sign you haven’t got to Stage 1 yet.
• You think TEDx could be the magical marketing silver bullet that could make your thing successful overnight with no effort before it exists (hint: don’t wait for a TEDx talk as “permission” to start, you need to get the ball rolling yourself).

Stage 2: You know your mission/business/field AND you’re good at it

Your coaching clients are happy with you, people refer you as a speaker, people liked your book, people beyond your friends are engaging with you on social media etc.

This may not be something that makes money, but you’re getting “results”, people (beyond your friends) are recommending you to others etc.

The difference between Stage 1 and 2 is typically experience combined with curiosity (ie: I could say I want to create world peace, but that doesn’t mean I can actually do it).

Common issues preventing people from getting to this stage:

• “I want to share my story”. If you JUST want get something off your chest, hire a therapist. If you want to serve the audience, get more specific about what you want to help them with (ie: you want to help people feel motivated, raise money for your education non-profit, help people lose weight etc….).
• Your thing is failing and you think that a TEDx talk can rescue it. The reality is, TEDx is an amplifier…if you can’t get results with what you’re sharing, putting it on a different stage isn’t likely to fix these issues.
• Sharing other people’s stuff but not creating your own (eg: if all you’ve done is share other people’s blog posts, memes, or quotes about something you care about, then these people should be TEDx speakers, not you).

Stage 3: You have the ingredients to shift beliefs

If one or more of these apply to you, you’re at stage 3:

1. You’ve written things or spoken and got feedback that’s beyond “I liked this!”, but more-so talks about how you changed their mind about the world. People say “oh, I never thought about it this way!”, “that’s really surprising” or “I never knew that” in comments online or in person.
2. Your thing is getting results AND there are some people who think you’re wrong or your message sounds a bit counter-intuitive(at least at first).
3. Almost all coaches or self-development/business authors who know they are at stage 2 are actually at stage 3 because to be a good coach or self-development author you have to shift beliefs (even though it may not be clear what the most scalable/potent belief shift is). This doesn’t apply if you’re a coach at stage 1 (ie: you are struggling to get clients or your clients aren’t getting results)
4. Anyone who gets paid well to speak
5. Almost all PhDs and most master’s students – the sheer volume of research done at this level is bound to have some great nuggets
6. A TEDx organizer has invited you to speak at their event (about 1/3 of my clients have already been invited, they’re just looking for help crafting the best message possible).

At this stage, the best insights aren’t necessarily in one single message/blog post etc. They could be spread out amongst many blog posts, books, talks, coaching insights etc. But, but they’re certainly there.

A challenge for those in Stage 3 is too many insights. Not “do you have a good message inside you”, but what is the BEST message? The application process is competitive (80%+ of the other applicants are at Stage 3 also), and on YouTube your TEDx video will compete for attention. So, it’s still very possible to get turned down while at Stage 3 due to competition alone.

If you’re at Stage 3 (but ONLY if you’re here), the only thing in your way of becoming a TEDx speaker is crafting your best pitch and message, which my clients do in a matter of weeks. Click here to book a call: https://viralmessagelab.com/apply

If you’re not sure, feel free to email me back or book a call and I can help you figure out where you’re at (word of caution — about 30% of the people who book a call with me are at stage 1 or 2, and I give them homework first before we can work on their TEDx talk).

• Almost all motivational speakers — if you can replace what you do by someone taking a few shots of espresso and watching Rocky, you’re on Stage 2 (or 1). This doesn’t mean great TEDx talks can’t be “motivating”, but they’re often motivating/inspiring as a result of people realizing new things are possible that they never thought, not because of mere rah-rah encouragement. Exception for those motivational speakers who get paid significantly, because this is a signal that you provide value far beyond “Rocky and espresso”.
• Selling other people’s stuff/method (ie: being certified in someone else’s coaching methodology, selling essential oils etc). If all you can do is talk about how amazing someone ELSE’s thing is, then they have the insights to shift beliefs (they should do the TEDx talk), not you. You’re on Stage 2.

You could be a multi-millionaire while in Stage 2. You could also never make a dime but be in Stage 3. You may also have certain stages of your business/life that are in each stage

If you’re at Stage 3 (but ONLY if you’re here), the only thing in your way of becoming a TEDx speaker is crafting your best pitch and message, which my clients do in a matter of weeks. Click here to book a call: https://viralmessagelab.com/apply

Any questions about what stage you’re on (or recommended books/experts etc depending on what you do and your stage)? Leave a comment and let me know.

There are unwritten rules to almost every interaction in the world. First dates end with both parties saying they “had a great time”, people say they’ll “think about it” when they don’t want to do something, and every public talk in the world ends with an applause.

That’s just how things work.

Speaking of public speaking, here are some other “rules” the audience plays by:

• People will stay until the end (it’s very unlikely for someone to walk out after a few seconds or minutes because doing so makes them look weird in front of everyone else)
• There will always be clapping at the end
• If a few people stand up to give a standing ovation, it’s likely others will follow suit (to avoid being left out)

Of course, these rules only apply to in-person audiences. Anyone who’s ever watched an online video knows entirely different…

[Read more…] about The unwritten rules of public speaking